It is the voluntary integration, by the company, of social and environmental concerns in its commercial operations and in the relations with those it interacts with.
To be socially responsible doesn’t mean only to fully fulfill legal duties, but also to go beyond your obligations by investing “more” in human capital, the environment and relations with those you deal with.
Companies’ social responsibility does not have to be regarded as a substitute for the regulation or legislation on social rights or environmental rules. (EU green book on social responsibility 2001)
Within businesses, responsible practices of a social nature affect, in the first place, employees. They refer to issues such as investment in human resources, health and safety, and the management of change, while practices relating to the environment are largely to do with the management of natural resources used in production. They provide the means to administer change and reconcile social development with improvements in competitiveness.
Responsible recruitment practices, in particular involving non-discrimination, enable the employment of people from ethnic minorities, older workers, women, the long-term unemployed and the deprived. These practices are fundamental for achieving the objectives of reducing unemployment, increasing the rate of employment and the fight against social exclusion highlighted in the European employment strategy. (EU green book on social responsibility. 2001)
Far from being restricted to the confines of companies, social responsibility stretches to local communities and includes, as well as staff and shareholders, a wide range of participants: commercial partners and suppliers, consumers, public authorities and NGO defenders of local community interests and the environment. In a world characterised by multinational investment and global production chains companies’ social responsibility also has to go beyond European frontiers. The rapid advance of globalisation has stimulated debate on the role and development of a world government; the definition of voluntary practices in the area of companies’ social responsibility can be considered a contribution to this. (EU green book on social responsibility. 2001)
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